Visual Identity and Web Design

In my last year of school, I was part of Designosource, a practice enterprise. As online agency we needed to create our own brand identity. At first we struggled with capturing who we where as generation 9 and how we wanted to tell our story visually. To figure this out, we did brand exercises like the archetypes of Jung and the golden circle of Simon Sinek. This resulted in the realization that we wanted to be different from previous years. We were the bold ones, always learning and moving forward. Realizing who we were as group and what our tone of voice was, made it easier to translate our brand values in a logo and visual identity.

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